Privacy Policy

App Yours, Inc. ("App Yours," "we," "us," or "our") is a software company incorporated in Delaware, United States. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at appyours.io or use any of our software applications (collectively, the "Services").

We are committed to protecting your personal information and your right to privacy. If you have questions or concerns about this policy or our practices, please contact us at hello@appyours.io.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our Services.

2.1 Information You Provide Directly

We may collect information you voluntarily provide to us when you:

• Contact us via email or a contact form
• Subscribe to newsletters or marketing communications
• Purchase or subscribe to one of our applications
• Participate in surveys, promotions, or contests

This information may include your name, email address, payment information (processed by third-party payment processors — we do not store full payment card details), and any other information you choose to provide.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address and general geographic location (country/region level)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URL
• Date and time of your visit

This data is collected via standard web server logs and may be supplemented by analytics tools. We use this information in aggregate form to understand how our website is used and to improve our services.

2.3 Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar technologies. Cookies are small data files placed on your device. We use cookies for:

• Essential cookies: Required for the website to function correctly
• Analytics cookies: To understand how visitors use our site (aggregated, anonymized)
• Preference cookies: To remember your settings and preferences

You can control or disable cookies through your browser settings. Note that disabling cookies may affect some functionality of our website.

We use the information we collect to:

• Provide, operate, and improve our Services
• Respond to your inquiries and provide customer support
• Send transactional communications (receipts, order confirmations, support responses)
• Send marketing communications, where you have consented or where we have a legitimate interest and you have not opted out
• Analyze usage patterns to improve our products and user experience
• Detect and prevent fraud, abuse, and security incidents
• Comply with legal obligations
• Enforce our Terms of Service and other agreements

We process your personal data under the following legal bases:

• Contract performance: To provide services you have requested or paid for
• Legitimate interests: For analytics, security, and improving our services, where these interests are not overridden by your rights
• Legal obligation: Where required by applicable law
• Consent: For marketing communications and optional data processing, where required

We do not sell your personal information to third parties. We do not share your personal data for third-party advertising or marketing purposes without your explicit consent.

We may share your information in the following limited circumstances:

4.1 Service Providers

We work with trusted third-party vendors who assist in operating our Services. These providers are contractually bound to protect your data and may only use it to perform services on our behalf. Examples include:

• Cloud hosting and infrastructure providers
• Payment processors (e.g., Apple App Store, which handles all in-app purchases)
• Analytics services
• Email delivery services

4.2 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request; or to protect the rights, property, or safety of App Yours, our users, or the public.

4.3 Business Transfers

If App Yours is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

We retain personal data for as long as necessary to provide our Services and fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When we no longer need your data, we will securely delete or anonymize it.

For website analytics, we typically retain aggregated data for up to 24 months. For customer account and transaction data, we retain records for a minimum of 7 years to comply with tax and financial regulations.

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/HTTPS
• Access controls and authentication requirements for our systems
• Regular security reviews and vulnerability assessments
• Limited access to personal data on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

App Yours processes data using cloud services that may be located in various countries, including the United States. If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, your personal data may be transferred to countries that may not provide the same level of data protection as your home country.

Where such transfers occur, we take steps to ensure adequate protections are in place, such as relying on Standard Contractual Clauses approved by the European Commission, or other appropriate safeguards as required by applicable law.

Depending on your location, you may have the following rights regarding your personal data:

8.1 Rights for EEA/UK Residents (GDPR)

• Right of access: Obtain a copy of your personal data we hold
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restriction: Ask us to limit how we process your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Where processing is based on consent, withdraw it at any time

You also have the right to lodge a complaint with your local data protection authority.

8.2 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know: Request disclosure of personal information we collect, use, disclose, and sell about you
• Right to delete: Request deletion of personal information we have collected from you
• Right to correct: Request correction of inaccurate personal information
• Right to opt-out of sale/sharing: We do not sell or share your personal information for cross-context behavioral advertising
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights

To exercise any of these rights, contact us at hello@appyours.io. We will respond within 45 days as required by law. We may need to verify your identity before processing certain requests.

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will promptly delete that information. If you believe we have collected information from a child under 13, please contact us at hello@appyours.io.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will indicate the date the policy was last updated at the top of this page. For material changes, we will provide more prominent notice (such as an in-app notification or email, where applicable). Your continued use of our Services after the effective date of any changes constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within a reasonable timeframe and no later than required by applicable law.